X, owned by Elon Musk, faces the risk of losing $75 million in advertising revenue. In response, X plans to change its advertising strategy and tap into the Japanese market. The company will hire engineers in Japan to develop functions and advertising products. They will also create a mechanism for low-cost ads to cater to small and midsize businesses. Additionally, Musk's AI company, xAI, will launch the Grok AI chatbot in Japanese, targeting their second biggest user base. X has seen significant growth, with over 10 million sign-ups in December.
from Gadgets Now https://ift.tt/836uInf
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