Netflix is restructuring advertising partnership with Microsoft as it cuts ad prices for the $7-per-month ad-supported subscription plan. Netflix launched the plan in 2022 in 12 markets to attract more customers. Microsoft was selected as Netflix's global sales and technology partner for the ad-supported offering. However, Netflix is reportedly reworking the agreement due to the slowing growth of the ad tier. Netflix has also held early discussions to sell ads through other partners and has offered them better deals. The two initiatives may attract new advertisers to Netflix.
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